Name: April Martinez
Occupation: Graphic Designer
Location: San Diego
Hey, there! I began designing book covers in 2003, before Amazon and the big name publishers entered the ebook business. Mostly hobbyists ran the industry then; and by contrast, I’d already been working professionally for several years as a graphic designer, while spending my free time making art. So my style of cover artwork — artistic, with the balanced composition and clean typography of a graphic designer — was in huge demand, and I ended up working steadily for a number of e-publishers over the years.
To name a few, I was Art Director at Liquid Silver Books for nine years, and I was the senior Cover Artist at Loose Id for 14 years, from their grand opening to their closing up shop. I was the sole cover artist at Ravenous Romance when they opened with the ambitious goal to release one ebook every day, and I had a number of my book covers hit the New York Times and USA Today bestselling lists while working at Sourcebooks. I currently regularly design book covers for Zumaya Publications and Lyrical Press, a digital imprint of Kensington Books.
I started at an exciting time in e-publishing. My work brought some new and obscure authors the attention they wanted, and many of those same authors were lured away from “the indies” by traditional publishers as a result. Those who stayed enjoyed huge royalties and steady sales, and when Amazon and the big publishers finally realized what a gold mine the ebook business was, the gentrification of the industry really took off; they saw how well the e-publishers were doing and soon outperformed them.
The e-publishing boom has passed, and many of the indie e-publishers have closed, but I remain — graphic designer by day, cover artist and book designer by night. Now that all the big boys have entered the market, it’s harder than ever for any one book to get noticed, let alone bought. Traditional publishers use professional artists and graphic designers, and I happen to be both artist and graphic designer. The finite amount of readers out there have a finite amount of time to read, so they can afford to be picky — of all the books available in the marketplace, the ones with effective cover art get a second look.
To learn more about me, click here.